In today’s digitally-driven society, it can be hard to stand out in a crowded marketplace. With all of the content being created and shared daily, a beautifully designed brand doesn’t always cut-it when it comes to connecting with your audience or converting followers into clients.
This is why having a solid brand strategy is so important. While your brand identity is the visual expression of your brand (what people see), your brand strategy is the personality or character behind your brand. It’s what people feel about you and your business, what they say when you’re not in the room. It’s your STORY.
Articulating your brand strategy is essential to creating a brand that is captivating, effective, and most importantly – true to YOU! While beautiful branding can certainly capture your client’s attention, it’s the strategy behind your brand that connects and converts. Clients don’t just look for the quality in what you’re selling, but in WHO you are and WHY you’re selling it!
Whether you’re starting a new business, or could use some clarity around your existing one, this workbook will help walk you through the same discovery process I use with my own clients in order to craft a solid brand strategy.
Filling out this workbook requires some time and research, but is an important step to crafting an effective, stellar strategy and brand! Carve out an hour or two, grab a cup of coffee or tea, and take the time to truly dive deep into your brand.