If you’ve been putting off updating your website—even though you know it doesn’t reflect your current brand, services, or value—you’re not alone. I’ve been there – client work always seems to take priority, life is busy, and updating your site just feels overwhelming so you keep pushing it to the bottom of your to-do list.
As a brand and Showit web designer, and I’ve worked with so many photographers, wedding pros, and creatives who come to me saying the same thing:
“I DIY-ed my site, and it’s been working okayyy for now, but it just doesn’t feel like ME or the value I know I offer.”
Sound familiar?
That’s exactly why I created a free 6-Step Website Audit Checklist—to help you quickly and strategically identify what’s working, what’s not, and what needs a refresh so your website actually helps you book more of the right clients.
What is a Website Audit Checklist?
A website audit checklist is a tool that walks you through every key part of your site—design, copy, functionality, user experience (UX), and more—so you can spot issues, make improvements, and confidently know your site is doing its job.
If you’ve ever wondered:
- Is my messaging clear enough?
- Why isn’t my site getting inquiries? (aka converting)
- Do I need a total redesign or just a few tweaks?
…this free checklist is for you.
5 Signs You Need a Website Audit ASAP:
1. Your site hasn’t changed—but your business has.
If you’ve raised your prices, upgraded your client experience, or shifted your offers but your website still looks like it did on day one, that disconnect could be confusing potential clients.
2. You feel embarrassed linking to your site.
You should feel proud to send someone to your website! If you find yourself saying “just DM me” instead of linking your site, it’s time for a refresh.
3. You aren’t getting leads from your website.
A clear, strategic layout and call-to-action can turn your website into a conversion machine. If no one’s filling out your contact form, a website audit can help you figure out why.
4. Your messaging feels “off.”
Do your words actually sound like you? Are you speaking directly to your dream client’s pain points and goals? The right audit checklist helps you check this fast.
5. You haven’t reviewed your site in 6+ months.
Websites aren’t set-it-and-forget-it. Even if you aren’t ready for a full rebrand, a quick website audit helps you stay current, aligned, and confident every time someone clicks your link.
What’s Inside?
I created this guide specifically for photographers, wedding pros, and creatives who want their websites to actually work—not just look pretty.
Inside, you’ll find:
✅ A step-by-step website audit checklist
✅ Questions to help you assess design, copy, and user flow
✅ Strategic tips to improve your homepage, about, and contact pages
✅ Actionable ideas to increase connection, conversion, and confidence
Whether you built your site yourself, used a template, or just haven’t touched it in a while, this guide gives you the clarity you need to make your website your best sales tool.
Grab Your Free Website Audit Checklist
Stop wondering if your website is doing its job. Download the free 6-Step Website Audit Checklist now and start identifying small tweaks that can lead to big results 👇
You deserve a website that feels like you, attracts aligned clients, and helps you grow your business with confidence!
Need more support?
Looking for more support beyond the checklist and want to get expert eyes on your brand and website?
I offer custom brand and Showit web design for photographers, creatives, and service pros who want to stand out and sell with confidence.
👉 [Explore my Services] for more info on how we can work together.
Don’t have the budget for custom site but want a done-for-you website that’s already optimized to convert?
Join the waitlist for my Showit website templates—strategically designed for photographers and creatives who want a standout site without the custom price tag.
