Website SEO Tips: How to Boost Your Rankings

If you’ve ever wondered why your website isn’t showing up on Google, you’re not alone. Tons of creatives and small business owners pour hours (and dollars) into a site that looks amazing… only for it to get, well, crickets online.

Good news: you don’t need to be an SEO wizard to get noticed. With a few simple website SEO tips sprinkled into your pages and blog posts, you can start showing up in search results, get more eyeballs on your site, and actually attract the clients you want. Let’s break down the practical steps to get your site ranking, without the headache.

1. Start With a Keyword Strategy

Keywords are basically your site’s GPS — they tell Google what your business is all about.

How to pick your keywords:

• Think like your dream client: what would they type into Google to find your services?
• Use free tools like Google Keyword Planner, Ubersuggest, or even Pinterest’s search bar for ideas.
• Mix it up: short-tail keywords (like “wedding photographer”) + long-tail keywords (like “Charleston wedding and elopement photographer”).

Pro tip: Don’t stuff keywords everywhere like confetti — sprinkle them naturally in your headings, paragraphs, meta descriptions, and image alt text.

2. Optimize Your Pages

Every page on your site is a chance to impress both clients and Google.

Focus on these areas:

• Page Titles: Make them clear and include your main keyword.
• Meta Descriptions: Write a quick summary that makes people want to click.
• Headings (H1, H2, H3): Organize your content and sneak in keywords where it makes sense.
• URL Structure: Keep it short, sweet, and keyword-friendly.
• Internal Linking: Link to other helpful pages or posts — it keeps visitors scrolling and Google happy.

3. Optimize Your Blog Posts

Blog posts are SEO gold — and yes, you can do this without spending hours on each one.

Website SEO tips for blog posts:

1. Pick a focus keyword for each post.
2. Use it in the headline, subheadings, and first paragraph.
3. Add images with descriptive alt text that includes your keyword.
4. Link internally to other pages or posts.
5. Include one or two external links to credible sources.
6. Make it valuable — aim for 800–1,500 words.

Pro tip: Share your posts on Pinterest with keyword-rich titles and descriptions to drive extra traffic. It’s like free marketing magic ✨

4. Improve Your Website Performance

Google loves websites that are fast, mobile-friendly, and user-friendly (and so do humans!).

Website SEO tips for performance:

• Compress your images before uploading. Large images slow down your site and hurt SEO.
  
  Standard web images (blog posts, page images): keep under 200 KB
  Hero / full-width banner images: keep under 500 KB
  Thumbnails or small graphics: keep under 100 KB
  
  You can use tools like TinyPNG or Squoosh to compress images. These tools shrink file size while keeping them visually crisp.
  
• Cut out plugins or scripts you don’t need.
• Make sure your site is mobile-responsive.
• Run speed tests with Google PageSpeed Insights and fix the issues it flags.

5. Keep an Eye on Your Progress

SEO isn’t set-it-and-forget-it, but tracking doesn’t have to be scary.

Some tools you can use to check your SEO success:

• Google Search Console: See which keywords bring visitors and your ranking.
• Google Analytics: Track traffic, behavior, and conversions.
• SEO plugins (RankMath for WordPress / Showit integration): Makes the process easier and less painful.

SEO doesn’t have to feel like rocket science. By sprinkling these website SEO tips into your pages and blog posts, you can start attracting more traffic, get found by your ideal clients, and grow your business — without the overwhelm.

Still not sure if your website is working FOR you? Grab this FREE 6-Step Website Audit Checklist to discover small changes and SEO website tips that can make a significant impact on your ranking. It’s a quick, actionable guide to help you assess and enhance your site’s performance.

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